Generally speaking, a conversion rate is the corelation between the overall number of clicks on your affiliate link and the number of sales that happen. Some affiliate programs will provide you with the overall conversion rate for your account on your home page as you log into your affiliate control panel - but this one is just good for satisfying your curiosity and maybe for the affiliate program itself to estimate the overall performance of all their affiliates.
What’s wrong with this overall conversion rate for you as an affiliate promoting particular products on particular sites is that it doesn’t give you any idea of how well each of your sites performs and what and where needs to be improved.
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